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Toolkit Introduction
How the toolkit works
Browse all 15 modules below
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1
Toolkit Introduction
- Toolkit Structure FREE TRIAL
- Introduction FREE TRIAL
- The Tools FREE TRIAL
- Task Sheet FREE TRIAL
- Resources (Free Trial) FREE TRIAL
- Resources (Complete Workbook)
- 2
- 3
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4
Customer Acquisition
- Module Introduction FREE TRIAL
- Acquiring New Customers FREE TRIAL
- Your Ideal Customer FREE TRIAL
- Buyer Persona's
- Customer Journey
- Customer Acquisition Tools
- Assessment Checklist
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5
Branding
- Module Introduction
- Core Values
- Brand Personality
- Brand Promise
- Brand Colour Scheme
- Logo & Representative Images
- Standardising Fonts
- Assessment Checklist
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6
Social Marketing
- Module Introduction
- Social Media Overview
- Competitor Research
- Groups & Content
- Do's and Don'ts
- Social Media Tools
- Resources & Planning
- Assessment Checklist
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7
Producing Content
- Module Introduction
- Know Your Audience
- Content Type & Core Message
- Call-to-Actions
- Assessment Checklist
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8
Video Content
- Module Introduction
- Importance of Video
- Required Equipment
- Editing Software
- Video Styles
- Scripting Your Video
- Storyboarding
- Rules of Composition
- Lighting Techniques
- Editing Techniques
- Assessment Checklist
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9
Search Engine Optimisation
- Module Introduction
- Current Standard of SEO
- Keyword Research
- Basic On-Page SEO
- Basic Technical SEO
- Link Building Strategy
- Assessment Checklist
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10
CRM
- Module Introduction
- Why a CRM?
- Which CRM is right for me?
- Identify Key Customer Information
- Defining Key Performance Indicators
- The Sales Pipeline
- 3rd Party Software Integration
- Educating and Training Staff
- Assessment Checklist
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11
Landing Pages
- Module Introduction
- What is a Landing Page?
- Landing Page Software
- Define Your Offer
- Producing Copy
- Layouts
- Recreating Your Brand
- Technical Setup
- Assessment Checklist
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12
Email Marketing
- Module Introduction
- E-marketing Software
- Open Rates & Click-thru's
- Subscriber Lists
- Campaign Goals
- Email Topics and Content
- Headers & Preview Text
- Branding Your Emails
- Scheduling & Automations
- Integrate 3rd Party Software
- Assessment Checklist
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13
Conversational Marketing
- Module Introduction
- What is Conversational Marketing?
- Conversational Marketing Software
- Software Installation
- Assessment Checklist
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14
Online Advertising
- Module Introduction
- Ad Campaign Objectives
- Choosing an Ad Network
- Re-marketing
- Installing Re-marketing Tags
- Creating Ads & Ad Groups
- Google Search & Keywords
- Assessment Checklist
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15
Analytics - (Coming Dec 2019)
- Module Introduction